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TikTok
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October 23, 2026
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User Researcher

San Jose, CA
Full-time
Onsite
$108K/yr - $209K/yr
Entry Level
TikTok is hiring a User Researcher to lead research for its short video business and understand user preferences and behaviors across markets. The role manages research projects, delivers actionable insights, identifies growth opportunities, and partners with cross-functional teams to prioritize research aligned with business needs.
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Responsibilities

  • Lead user research for the short video business to help the team understand user preferences and behaviors across various markets
  • Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting
  • Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals
  • Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities

Qualification

Required

  • Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field
  • At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies

Preferred

  • Experience with international research
  • Self-motivated and curious, with a willingness to explore new approaches
  • Comfortable managing multiple tasks and working in a fast-paced environment
  • Strong team player with excellent communication and influencing skills, capable of managing projects independently
  • Proficient in statistical tools such as SPSS and SQL
  • experience in big data analysis is an advantage

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • This role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Glassdoor
3.1
Founded in 2003
Los Angeles, California, USA
10001+ employees
https://www.tiktok.com