GoFi is an AI-centric, licensed auto finance company built for a digital-first world. As a UX Designer, you will be responsible for shaping and optimizing the dealer experience across GoFi’s digital touchpoints, ensuring user-friendly and engaging interactions that drive business results.
Designing and optimizing end-to-end user journeys across web, email, and other digital touchpoints
Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion
Conducting user research and gathering qualitative and quantitative insights to inform design decisions and enhance the dealer experience
Creating wireframes, user flows, prototypes, and high-fidelity designs for digital experiences
Collaborating with cross-functional teams to translate business goals and user needs into effective UX solutions
Continuously testing, analyzing, and optimizing user experiences using behavioral data, usability feedback, and performance insights
Ensuring consistency across all dealer-facing digital experiences and interactions
Monitoring and improving key performance metrics, including engagement, usability, conversion, and Net Promoter Score (NPS)
Leveraging A/B testing, usability testing, and experimentation to support continuous improvement
Partnering closely with Product, Sales, Marketing, and external vendors to execute user-centered initiatives
Acting as a liaison between GoFi stakeholders and vendor partners to ensure UX alignment across platforms and experiences
Ensuring alignment across teams to deliver a seamless and cohesive dealer experience
Qualification
Required
1–3 years of experience in UX design, product design, interaction design, or a related field
Experience designing and optimizing digital user experiences and customer journeys
Proficiency with UX/UI design and prototyping tools (Figma preferred)
Familiarity with usability testing, A/B testing, and user research methodologies
Strong understanding of UX principles, accessibility standards, and responsive design
Strong analytical skills with the ability to interpret data and drive informed design decisions
Excellent written and verbal communication skills
Ability to manage multiple projects in a fast-paced environment
Preferred
Bachelor's degree preferred, or equivalent practical experience
Preferred experience designing user journeys and executing multi-channel campaigns in Braze
Background in lifecycle experiences, experimentation, or conversion optimization
Familiarity with digital marketing and email experience design
Indirect experience in the auto industry
Benefits
We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!
DriveTime Automotive Group is a dealer helping people with credit issues purchase a vehicle of their choice.
