AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, and they are seeking a UX Researcher to lead high-impact research that informs product strategy and design decisions. The role involves conducting both generative and evaluative research to align with user needs and drive a user-centered approach across diverse touchpoints.
Lead End-to-End Research Projects: Conduct research that informs product strategy and design decisions for the Air Miles digital ecosystem, spanning web, mobile, and partner integrations.
Design and Conduct Mixed-Methods Research: Utilize methods such as usability studies, customer journey mapping, card sorting, surveys, interviews, and data analytics to uncover deep user insights.
Develop Research Plans: Create comprehensive research plans aligned with business goals, detailing methods, timelines, and deliverables to ensure actionable results.
Collaborate with Analytics & Insights: Partner with the A&I team to combine qualitative insights with quantitative data for a holistic view of user behaviour.
Analyze and Present Key Findings: Demonstrate strong stakeholder management, influence, and communication skills by presenting your research findings to key stakeholders.
Build Cross-Functional Relationships: Collaborate closely with product managers and designers to identify and prioritize opportunities where research can improve product decisions and enhance customer experiences.
Qualification
Required
2-4 years of UX research experience, with a proven track record of leading research projects for both web and app.
Expertise in both qualitative and quantitative research methods, with hands-on experience in surveys, interviews, field studies, Adobe Analytics, Heap etc.
Proficiency with UX research tools such as Playbook UX, FullStory, and similar platforms for user testing and behavioural analysis.
Strong ability to present research findings to non-technical stakeholders, translating insights into clear, actionable recommendations.
Ability to work within a fast-paced environment, balancing multiple projects and prioritizing research efforts based on business needs.
Demonstrated experience working in agile environments and collaborating with cross-functional teams, including product, design, and development.
Preferred
A degree in Psychology, Human-Computer Interaction (HCI), Anthropology, Sociology, Design, or a related field is preferred.
Advanced degrees or certifications in UX research, behavioural science, or user-centred design are a strong asset.
Experience conducting UX research in e-commerce, with a strong understanding of user behaviour in digital shopping environments.
Benefits
The AIR MILES Reward Program is one of Canada’s go-to loyalty programs, with participation from more than half of all Canadian households.
