Touro University is seeking a Web Experience Specialist to enhance the usability and performance of their web systems. The role involves collaborating with marketing staff to manage digital campaigns, maintain web content, and support analytics reporting to drive institutional growth.
Maintain the university website and related digital properties to ensure accuracy, functionality, accessibility, and brand consistency
Implement approved updates to site architecture, navigation, and page structures supporting marketing and advancement priorities
Conduct routine site audits to identify performance, usability, and content improvement opportunities
Build and maintain landing pages supporting enrollment, advancement campaigns, and institutional initiatives
Partner with the Marketing Strategy & Content Coordinator to publish campaign content according to the institutional editorial calendar
Assist in implementing SEO, page optimization, and conversion-focused design improvements
Publish and update website content within established turnaround timelines
Provide technical guidance to approved content contributors across departments
Maintain documentation of publishing workflows and digital content standards
Monitor website analytics including traffic, engagement, and conversion indicators
Assist in preparing monthly performance summaries supporting Advancement leadership
Recommend data-informed improvements to enhance digital engagement and campaign outcomes
Support website accessibility compliance (ADA), privacy standards, and institutional publishing policies
Ensure adherence to institutional branding and digital governance guidelines
Qualification
Required
Bachelor's degree in Web Development, Digital Marketing, Communications, or related field
2–4 years of experience managing websites, CMS platforms, or digital content systems
Familiarity with analytics platforms, SEO practices, and user experience optimization
Strong organizational and cross-functional collaboration skills
Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools
Strong project management experience including time spent planning, leading, directing, and managing successful projects
Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development
Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies
A broad understanding of different student recruitment and marketing strategies
Preferred
Experience working in a higher education or college/university environment
Benefits
Touro University is a Jewish-sponsored independent institution of higher and professional education.
