Web Specialist

McKenzie, TN

Full-time

Onsite

Entry, Mid Level

Bethel University of Tennessee is seeking a Web Specialist to enhance their marketing and communications strategy through effective web design and development. The role involves managing the University’s content management system, collaborating with various departments, and ensuring an engaging online presence aligned with the University's brand and goals.

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Responsibilities

Maintain and update the University’s CMS, including regular content updates and platform maintenance.
Manage CMS platform updates and version control using GitHub.
Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
Collaborate with campus departments to evaluate and improve web content and site architecture.
Apply UX and UI design principles to improve website usability and functionality.
Create and edit design templates using Twig within the CMS.
Contribute full-stack web development skills to support both front-end design and limited back-end integration needs.
Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.
Build responsive HTML templates for email campaigns within the University’s CRM system.
Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
Support digital advertising, landing pages, and other online content as needed.
Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
Recommend enhancements to improve navigation, accessibility, and user experience.
Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
Provide guidance and training to campus partners contributing to the University website.
Perform Related Accountabilities/responsibilities As Required Or Directed.

Qualification

Required

Bachelor’s degree in web design, computer science, communications, or a related field.
At least 2 years of professional experience in web content management, web design, or full-stack development (portfolio required).
Proficiency with HTML, CSS, and JavaScript for building responsive websites and emails.
Experience managing and maintaining content management systems (CraftCMS or similar).
Experience with server-side programming (e.g., PHP, Python, or Node.js) or database management.
Familiarity with GitHub for version control and updates.
Knowledge of Twig template design and development.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong written and verbal communication skills with excellent attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred

Coursework or training in UX/UI design, accessibility, or digital strategy.
Experience with email marketing and CRM platforms, including HTML email template development.
Experience in higher education or mission-driven organizations.
Familiarity with SEO practices, Google Analytics, and Google Tag Manager.
Skills in video editing or motion graphics (Adobe Premiere Pro, After Effects).