100 Universal City Plaza, Universal City, CALIFORNIA
Full-time
Onsite
$65K/yr - $95K/yr
Entry Level
DreamWorks Animation SKG, Inc. is engaged in the development, production, and exploitation of animated films. They are seeking an Analyst for the Digital Platforms Analytics team to provide insights into audience behavior and enhance user experience across various digital platforms.
Partner with MSNBC, CNBC, USA Network, Golf Channel, E!, SYFY, and Oxygen editorial, social, production, audience development, and product teams to deliver actionable insights to guide short-term & long-term content strategy for digital platforms
Handle performance metrics and reporting for all digital platforms, including websites and the TV Everywhere app
Query and analyze complex data sets (1st-3rd party) to develop content and customer insights that drive programming and editorial decision-making
Build and maintain dashboards utilizing Adobe Analytics & Tableau
Partner with business stakeholders across the Versant landscape to define business needs, craft analytic approaches, and develop data solutions
Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and executive leaders
Evangelize performance stories, data democratization, and data-driven decision making throughout the organization
Qualification
Required
Bachelor’s degree
2+ years of digital analytics experience, preferably within the entertainment, media, or digital content industry
Strategic thinker with ability to derive conclusions and recommendations from raw data, proven experience in analyzing and interpreting large, complex data sets
Proficiency in Adobe Analytics
Proficiency in SQL
Demonstrated strength in analytical thinking and data storytelling, with strong proficiency in Microsoft Excel and PowerPoint.
Highly organized, adept at multitasking, and comfortable thriving in a fast-paced work environment.
Exceptional communication and organizational abilities, with a keen eye for details.
Capable of working effectively both independently and within a collaborative team setting.
Proven self-starter with the initiative and resourcefulness to independently learn new skills and adapt quickly to evolving challenges.
Preferred
Familiarity with 3rd party media data sets; Nielsen products (i.e., NPower, NNTV, Gracenote), comScore, MRI, social analytics tools etc.
Experience in data visualization tools such as Tableau to create interactive dashboards and reports
Passion for entertainment news, scripted/reality television, and streaming content
Benefits
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
