Analyst, Guest Intelligence, Burger King

Miami, FL

Full-time

Onsite

Entry Level

Burger King is part of Restaurant Brands International Inc., one of the world's largest quick service restaurant companies. As an Analyst, Guest Intelligence, you will analyze guest-level data to uncover insights that drive growth, retention, and marketing effectiveness, translating data into actionable recommendations for CRM and promotional strategies.

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Responsibilities

Use SQL to analyze guest-level transactions and behavioral data to uncover trends in frequency, retention, and engagement
Support the definition and standardization of guest-level metrics and the development of segmentation frameworks
Partner with cross-functional teams to measure campaign impact and guest-level incrementality
Contribute to test-and-learn frameworks to evaluate initiatives and improve marketing effectiveness
Proactively identify opportunities to improve guest experience and business performance through data
Collaborate with Data Engineering team to ensure guest data is reliable, structured, and scalable
Create clear, compelling visualizations and reports to communicate insights to stakeholders
Support the enhancement of reporting tools and methods to improve data storytelling

Qualification

Required

Bachelor's degree in a quantitative field (Statistics, Economics, Computer Science, Mathematics, etc.)
1-2 years of experience or coursework using SQL to manipulate and analyze large datasets
Strong analytical thinking with ability to move from raw data to insight and recommendation
Effective communication skills to explain analytical findings to both technical and non-technical audiences