General Mills is a food company that seeks to make food the world loves. The Shopper Insights Analyst will support growth with Walmart by analyzing shopper, consumer, category, product, and purchase-basket behavior and translating multiple data sources into actionable insights. The role will create presentations, support innovation and survey research, and partner with sales and insights teams across brands and categories.
Respond to day-to-day questions from the sales team, turning business needs into focused analyses and actionable insights
Analyze shopper, consumer, category, product, and purchase-basket behavior using syndicated, panel, point-of-sale, survey, and other data sources
Use tools and platforms such as Scintilla/Luminate, Numerator, Nielsen, and comparable data or survey systems
Investigate how shopping behavior differs across channels or occasions
Build concise, compelling presentations and quick-turn analyses for sales partners, merchants, General Mills stakeholders, line reviews, innovation reviews, and other customer engagements
Support innovation and concept learning by programming or analyzing surveys, including purchase intent, substitution, complementarity, and shopper response questions
Partner with Insights counterparts to develop and share insights across products, brands, categories, and strategies
Participate in broader Shopper Insights projects that explore topics such as value perceptions, economic and macro trends, nutrition-related shifts, and changing household shopping behavior
Translate complex data into a clear “so what,” prioritizing the information most useful for the audience and decision at hand
Build strong relationships in a matrixed organization and participate actively in team meetings, knowledge sharing, and best-practice development
Maintain a growth mindset by learning new tools, methods, and ways of working and identifying opportunities to create broader impact
Qualification
Required
Bachelor's degree in Marketing, Market Research, Data Analytics, Psychology, Business, or a related field
1+ year of experience in consumer or shopper insights, market research, category management, data analytics, sales analytics, or a related field
Demonstrated interest in understanding the reasons behind shopper and consumer behavior
Ability to work with data, manipulate and extract information into Excel or comparable analytical tools, and learn new platforms quickly
Ability to synthesize multiple data sources and inputs into a simple, compelling story
Strong communication and storytelling skills, including the ability to tailor information to a sales, marketing, merchant, or executive audience
Comfort working in a fast-paced, agile, and collaborative environment
This role is located at the Bentonville, AR Walmart Business Center. Relocation assistance will be provided if you are not local to the area
International relocation or international remote working arrangements (outside of the US) will not be considered
Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas
Preferred
Experience with Scintilla/Luminate, Numerator, Nielsen, Circana, Qualtrics, or similar data and survey tools
Strong command of syndicated data and shopper or consumer research methods
Experience analyzing panel data, purchase baskets, omnichannel behavior, digital shopping, or in-store behavior
Experience developing or programming surveys and interpreting quantitative or qualitative research
Experience presenting insights to senior leaders, customers, or cross-functional partners
Curiosity about market research, shopper motivations, and the broader forces shaping household purchasing behavior
Benefits
Relocation assistance will be provided if you are not local to the area.
Health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Eligible employees may participate in an annual incentive program.
General Mills is a food company that manufactures and markets branded consumer foods.
