HGG IPG Health, LLC is hiring an Analyst, Analytics/Insights to uncover actionable insights and support business growth through data-driven analysis. The role analyzes media, website, social media, and marketing data, and delivers dashboards, reports, tracking, and recommendations to inform decisions.
Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity
Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights
Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making
Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis
Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients
Qualification
Required
Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science
relevant coursework in Marketing, Media, and Data Analytics
Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing)
Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama)
Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches
Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs
Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset
Preferred
Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)
Benefit
Hybrid work; employees must work in the office a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is the world’s leading marketing and sales company, built for intelligent growth in the next era.
