Consumer Insights Analyst

75 Hopper Place, Pittsburgh, PA,15222

Full-time

Hybrid

Entry Level

GNC is a global leader in health and wellness innovation, dedicated to empowering individuals to achieve their health goals. The Consumer Insights Analyst will synthesize various data sources to provide actionable insights that inform decisions across multiple departments, driving growth and innovation within the organization.

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Responsibilities

Ability to synthesize findings across multiple data sources (primary research, syndicated data, social listening, internal analytics, industry reports) into unified insights and recommendations
Demonstrated fluency with AI-assisted research tools — including LLMs (e.g., Claude, ChatGPT), AI-enhanced platforms and coding of qualitative data (e.g., Canvs), and emerging AI features within syndicated and analytics tools — to compress insight timelines and continue to provide deeper, faster insights
Work with research partners to execute various quantitative and qualitative consumer research studies — from methodology design through final reporting
Applies various analytical techniques to move beyond descriptive reporting and surface forward-looking, actionable findings faster
Maintains and evolves current ongoing customer experience (CX) tracking, aiding in expansion of the program, including surfacing trends across studies and ensuring democratization within the organization
Translates analyses into executive-ready presentations that clearly communicate the "so what" behind the data
Builds and maintains recurring research deliverables illuminating key trends and foresight for cross-functional stakeholders including Merchandising, Ecommerce, Brand, and Innovation teams
Develops data visualizations, AI-generated insight summaries, automated dashboards, and self-serve frameworks that make insights accessible — and faster to consume — across the organization
Supports the consumer learning agenda across the organization by identifying gaps, trends, and emerging opportunities
Contributes to new product innovation pipelines through various types of analyses throughout the new product development process (e.g., iterative concept testing, TURF analysis, profiling studies, package design, etc.)
Tracks competitive intelligence and industry trends to keep GNC informed on the broader supplement and wellness landscape
Actively scouts, evaluates, and pilots emerging research technologies and automation capabilities — evaluating them for speed, quality, and scalability — to continuously raise the team’s insight velocity and competitive edge

Qualification

Required

1–3 years of experience in consumer insights, market research, analytics, or a related data-driven role
Bachelor's degree in Marketing, Business, Analytics, Statistics, Psychology, or a related field
Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
Hands-on proficiency with AI tools for research and insights workflows — including LLM-based analysis (e.g., Claude, ChatGPT), AI-assisted open-end coding and qual synthesis, automated report generation, and prompt engineering for insight acceleration
Strong ability to synthesize multiple data sources into a clear, cohesive narrative
Excellent written and verbal communication skills; comfortable presenting to diverse audiences
High attention to detail and the ability to manage multiple concurrent projects
Resourceful self-starter with an inquisitive mind and a passion for consumer research
Exposure to CX research constructs such as OSAT, NPS, or customer satisfaction tracking

Preferred

Experience designing and analyzing quantitative and qualitative data
Experience with syndicated data platforms (e.g., Circana, Nielsen, SPINS)
Experience with data visualization tools (e.g., Tableau, Power BI)
Background in CPG, health & wellness, retail, or specialty supplement categories

Benefit

Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

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