Mondelēz International is a leading company in the snacking industry, and they are seeking an Associate Manager for Shopper Insights. This role involves providing strategic insights and recommendations to drive growth in the Warehouse categories, leveraging market and consumer data to optimize business performance and enhance decision-making processes.
Collaborate with buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis
Develop actionable recommendations and plans to accelerate the growth of the Bars, Candy, and Cough categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales
Create and analyze planograms to evaluate space-to-sales and offer best-in-class merchandising recommendations
Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities
Be an active contributor to joint business planning processes
Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery
Manage reoccurring data reporting and develop key insights by analyzing business performance, promotional activities, and competitive dynamics
Be the category thought-leader/advisor for the customer and internal stakeholders
Qualification
Required
Bachelor's degree is required
2 to 5 years of experience in the Consumer Packaged Goods (CPG) industry in category management or related fields with a proven track record of translating raw data into actionable recommendations and compelling stores
Required technical expertise with advanced software skills relevant to shopper research and category management functions - this includes syndicated data systems (NielsenIQ, IRI/Circana, Spectra, Numerator panel data, retailer data systems), shelf management software (JDA/Apollo/ShelfIQ), and Microsoft Office (Excel, PowerPoint)
Excellent communication, presentation, and interpersonal skills
Ability to influence and collaborate effectively with cross-functional teams
Strong problem-solving and decision-making skills
Ability to work independently and manage multiple projects simultaneously
Ability to travel (less than 25%)
Preferred
Understanding of category management practices, and best-in-class ways of working with retailers and internal corporate teams
Consistent track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving and business acumen
Strong analytical and presentation skills (written and verbal) with the ability to analyze and interpret complex data from multiple data sources and turn insights into actionable business strategies and compelling category stories
Experienced with conducting ad-hoc analyses to answer diverse business questions and support strategic decision-making including participating in joint business planning
Proven track record in persuasively influencing, negotiating, and aligning key customers and business stakeholders in a highly matrixed organization, with a strong project management skillset
Strong knowledge and usage of market segmentation models
