Web Integration and Experience Specialist

Salt Lake City, UT

Full-time

Hybrid

Entry, Mid Level

Intermountain Farmers Association (IFA) is seeking a versatile, user-obsessed Web Integration & Experience Specialist to join their e-commerce team. In this role, you'll connect platforms, improve site performance, and help design user journeys while collaborating with various teams to enhance the web ecosystem.

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Responsibilities

Partner with creative, marketing, and IT teams to translate business goals into clear website enhancements
Map user journeys and recommend improvements to IA, navigation, and content layout
Maintain brand consistency across web templates, components, and micro-interactions
Support campaign landing pages with strong UX, mobile-first design, and conversion best practices
Connect and maintain integrations across CMS, CRM/marketing automation, e‑commerce, search, and analytics tools
Implement and troubleshoot APIs, webhooks, and data pipelines (e.g., product feeds, store locators, inventory, event registration)
Collaborate with vendors and internal stakeholders to scope, test, and deploy integrations
Document integration architecture, dependencies, and version history
Manage CMS components, templates, and modules; support content authors with best practices
Publish, QA, and optimize pages for speed, SEO, accessibility, and responsiveness
Maintain a tidy asset library (media, components, scripts) and enforce naming/versioning conventions
Coordinate deployment schedules and manage staging-to-production workflows
Own QA for new pages, features, and integrations across browsers and devices
Monitor uptime, page speed, and error logs-proactively flag and resolve issues
Conduct accessibility checks (contrast, alt text, keyboard nav, ARIA) and recommend fixes
Implement and maintain cookie consent and privacy requirements across the site
Configure and validate analytics tracking, pixels, and tags; maintain a clean data layer
Build dashboards and reports to track key KPIs (traffic, engagement, conversions, site health)
Run A/B tests and iterate on UX, content, and forms based on insights
Partner with SEO to improve technical health (sitemaps, schema, redirects, core vitals)
Serve as a go‑to resource for web requests, triaging tickets and prioritizing work
Train non-technical teammates on CMS workflows and publishing guidelines
Contribute to sprint planning, backlog grooming, and documentation
Work cross‑functionally to support retail, agronomy, animal nutrition, and member programs online

Qualification

Required

2–4 years of experience managing websites, integrations, or digital experience platforms
Working knowledge and experience with SAP Commerce Cloud
Hands-on experience with a modern CMS (e.g., WordPress, Sitecore, Contentful, Adobe Experience Manager, or similar)
Experience with CRM's such as HubSpot, Salesforce, Zoho or something similar
Working knowledge of HTML/CSS and basic JavaScript; ability to read and debug front-end code
Extensive experience with APIs, webhooks, and integration patterns; comfort using Postman or similar tools, experience with Talon.One a big plus
Experience with analytics/tagging tools (e.g., Google Analytics 4, Google Tag Manager), pixels, and conversion tracking
Understanding of SEO fundamentals, sitemaps, structured data, and redirects
Comfort with QA tools, performance testing, and basic accessibility standards (WCAG)
Strong sense for usable layouts, hierarchy, and mobile-first design
Ability to translate complex requirements into clear, user-friendly components
Eye for details that elevate the experience-microcopy, states, error handling, and forms
Solid grasp of site performance metrics, Core Web Vitals, and optimization tactics
Familiarity with A/B testing tools, personalization, and funnel analysis
Comfortable collaborating in agile or sprint-based workflows and using ticketing systems (e.g., Jira, Asana)
Clear communicator who can bridge technical and non-technical teams
Organized, deadline-driven, and proactive in documenting processes
Strong prioritization and follow-through across multiple concurrent projects

Preferred

Bachelor's degree in Web Development, Information Systems, Digital Marketing, or related field (preferred but not required)
Experience with e‑commerce platforms or store locator integrations
Knowledge of schema markup, XML feeds, and product data management
Basic design skills (Figma/Adobe XD) or the ability to partner closely with designers
Passion for farming, ranching, rural communities, or retail environments