Digitas, part of Publicis Groupe, is a Networked Experience Agency that uses data, technology, creative, media, and strategy to help brands succeed in human networks. The Analyst will support client marketing efforts through performance reporting, dashboard creation, data analysis, campaign measurement, research, and optimization across digital marketing initiatives.
Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Identifying nuances in data to optimize our clients’ business
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Expanding industry knowledge and relevant skillsets through internal training
Qualification
Required
1-3 years of work experience in a relevant industry
A four-year college degree
Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
Comfortable in a fast-paced and deadline-driven environment
Preferred
Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefit
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Publicis Groupe is a digital and interactive communication services provider.
