Associate, Marketing Data Scientist, Acquisition

Louisville, KY

Full-time

Remote

$89K/yr - $121K/yr

Entry Level

Humana Inc. is committed to putting health first and is seeking an Associate for their Insurance Marketing Analytics team. In this role, you will support analysis and reporting efforts that inform acquisition strategies and campaign performance, collaborating with various teams to optimize targeting strategies and document processes for continuous improvement.

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Responsibilities

Assist in analyzing acquisition campaign data to identify trends and opportunities.
Support reporting and performance tracking across acquisition channels.
Collaborate with marketing and analytics teams to optimize targeting strategies.
Document processes and contribute to continuous improvement efforts.
Participate in governance and compliance activities related to acquisition data.

Qualification

Required

Bachelor’s degree in Marketing, Data Analytics, or a related field.
2+ years experience with structured data and reporting tools.
Strong analytical and communication skills.
1+ years experience in extracting and transforming data in SQL

Preferred

Ability to collaborate across teams.
Exposure to acquisition marketing or campaign analytics.
Familiarity with segmentation and targeting strategies.
Experience with data visualization platforms.
Familiarity with Adobe Analytics/CJA
Familiarity with Databricks
Familiarity with predictive modeling such as logistic regression, linear regression, and decision trees
Familiarity with test set up and measurement

Benefits

Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance

Humana is a health insurance provider for individuals, families, and businesses.

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