Campaign Specialist, Regional Marketing

United States

Full-time

Remote

Entry, Mid Level

Cambium Learning Group is a company focused on education technology, and they are seeking a Campaign Specialist for Regional Marketing. This role involves supporting the development and execution of demand generation campaigns tailored to specific geographic markets, working closely with the Senior Campaign Manager to optimize campaign effectiveness.

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Responsibilities

Assist in executing regional marketing campaigns aligned with strategic goals and local market needs
Support the development of persona-driven messaging and content tailored to regional audiences
Conduct market research to identify regional trends, funding landscapes, and audience preferences
Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance
Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets
Coordinate with external contractors and vendors for content production and localization
Monitor campaign performance and provide insights to inform optimization strategies
Ensure all content adheres to brand guidelines and SEO best practices
Contribute to the development of messaging frameworks and persona journeys