Boise State University is a vibrant institution committed to extending higher education beyond traditional boundaries. The Web Analyst will develop a web analytics program and SEO strategy to provide actionable data from the university's online channels, ensuring compliance with policies and improving user experience.
Align web and UX projects around the product vision and strategic plan of the University.
Analyze and Improve Website Effectiveness
Ensure university web content complies with university policies and best practices. Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness.
Assess site SEO, make SEO improvements where applicable, and empower site administrators and content authors to optimize their content for search and user experience.
Utilize university page templates to design and develop web pages that are accessible, responsive and compatible with all browsers and platforms.
Support other MarCom reporting activities utilizing the suite of Google properties and purchased linking tools.
Contribute to website strategy
Lead team efforts to utilize analytics, best practices, and user experience data to refine and strategically improve web design and navigation.
Work with MarCom team members to utilize the university’s content management strategy to assess current content and develop new content.
Work with site administrators to utilize analytics, best practices, and user experience data to refine and improve site architecture and navigation.
Lead landing page strategy by creating templates and variants for landing pages using Unbounce to support paid marketing campaigns. Make data driven decisions to increase conversions and engagement.
Design, develop, deliver and support web content and design.
Improve user experience by continually monitoring Extended Studies web properties to ensure that information is accurate, content is current, and pages are free of errors.
Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
Elicit requirements and document future state processes and functionality leveraging available tools and features. Translate needs into required specifications. Collaborate with development resources and project stakeholders to refine requirements.
Conduct user experience research and utilize feedback to make improvements.
Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness and make data-informed changes to web content and navigation.
Leverage analytics to determine the effectiveness of activities and make continual improvements.
Execute quality assurance testing of projects to validate data and functionality.
Respond to incidents and requests for service and support
Monitor Wrike project management ticketing system to acknowledge and prioritize incidents and requests for service and support.
Utilize critical thinking skills and content management system knowledge to troubleshoot incidents; work with Extended Studies Marketing and Communications team, Extended Studies technical resources, and other OIT areas as needed.
Collaborate with team members and Extended Studies web users to provide service and support, and resolve errors as needed.
Contribute to the creation and maintenance of supporting communications, forms and MarCom reports through the university CRM (Slate) that nurture prospective students through enrollment.
Contribute to strategic planning and implementation of new and existing web and CRM features to improve the student user experience.
Collect and analyze ongoing campaigns for ROI, traffic, form submissions and other key metrics and schedule updates based on trends from performance data.
Support purchased list communications through data uploads, communication plan build-out and regular reporting.
Plan and execute usability testing and quality assurance of elements used across all outputs. Ensure media is accessible for all users.
Commitment to fostering a culture of respect, fairness, and access in higher education to serve various backgrounds.
May perform other duties as needed.
Qualification
Required
Bachelor’s degree or equivalent plus 2 years of relevant professional experience.
Highly analytical, detail oriented, problem solver, multi-tasker and self-starter with ability to work in a deadline driven environment.
Significant knowledge of web analytics and SEO strategies, including Google Analytics.
Ability to consolidate large amounts of data into digestible and presentable highlights for a broad spectrum of users from within the University community and for outside vendors.
Ability to review, improve and implement SEO strategies across University online channels on an on-going basis through analysis and consultation within the University community and with outside vendors.
Preferred
3–5 years of experience in web analytics, UX optimization or digital marketing, preferably in higher education or a large organization.
2+ years of experience designing and optimizing landing pages.
3+ years of experience managing or optimizing websites in a CMS (e.g., Drupal, WordPress, Cascade CMS).
2+ years of experience leading A/B testing or conversion rate optimization (CRO) initiatives with measurable results.
2–3 years of experience conducting SEO audits and implementing improvements resulting in higher keyword rankings and organic visibility.
1–2 years of experience improving website accessibility and ensuring compliance with WCAG 2.1 standards.
1+ years of experience working in a CRM (e.g. Slate, Salesforce).
Benefits
12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
11.96% University contribution to your PERSI retirement fund (Classified employees)
Excellent medical, dental and other health-related insurance coverages
Tuition fee waiver benefits for employees, spouses and their dependents
At Boise State University, we know changing the world doesn't happen by chance. It comes out of the blue. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘽𝙡𝙪𝙚 𝙏𝙪𝙧𝙛 𝙏𝙝𝙞𝙣𝙠𝙞𝙣𝙜.
